Producing fashion : commerce, culture, and consumers

Producing fashion : commerce, culture, and consumers /

This book looks to the past, revealing the rationale behind style choices, while explaining how the interplay of custom, invented traditions, and sales imperatives continue to drive innovation in the fashion industries.

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Bibliographic Details
Online Access:	Access full-text online via JSTOR
Other authors / contributors:	Blaszczyk, Regina Lee
Imprint:	Philadelphia : University of Pennsylvania Press, [2008]
Format:	Electronic
Language:	English
Subjects:	Product management > 20th century > History. Marketing > Management > 20th century > History. Consumers' preferences > 20th century > History. Fashion merchandising > 20th century > History. Fashion design > 20th century > History.
Series:	Hagley perspectives on business and culture.

Description
Summary:	This book looks to the past, revealing the rationale behind style choices, while explaining how the interplay of custom, invented traditions, and sales imperatives continue to drive innovation in the fashion industries.
Item Description:	OldControl:muse9780812206050.
Physical Description:	1 online resource (vii, 363 pages) : illustrations
Bibliography:	Includes bibliographical references (pages 293-348) and index.
ISBN:	9780812206050 0812206053 0812220668 9780812220667
Language:	In English.
Source of Description, Etc. Note:	Print version record.